Terra Firma Brands full
service capabilities


A multidisciplinary approach to product promotion is critical to the success of the products we represent. Our selective, carefully chosen portfolio allows us the necessary resources to dedicate to growing your brands.

• Marketing and promotion of products through in-store programs.

• Sales distribution and monitoring.

• Packaging regulations and pricing counsel.

• Retailer training on tasting and product
knowledge.

• Public relations activities and events.

• Contact with primary LCBO contacts (e.g., Category and/or Product Managers).

• Current knowledge of brands represented and being sold through the LCBO.

• The sales performance of each of our brands, including length of time in market and percentage sell-through by the end of the third month.

• A comprehensive understanding of how LCBO’s procures its products.


 

• A command of Ontario’s liquor laws and LCBO’s packaging standards –including the primary information that must appear on a bottle label (e.g., % alc./vol., country of origin, type, metric size)

• A familiarity with LCBO’s programs (e.g., Retail Releases, Essentials Collection, Classics Collection, Bordeaux Futures, VINTAGES Latest email bulletins, VINTAGES Events) and how to best leverage them to sell products.

• Knowledge of promotional offers available to promote products in LCBO, e.g., Bonus Reward Miles through AIR MILES Loyalty program, Limited Time Offers (LTO), advertisements in LCBO’s Food & Drink magazine, catalogue cover pages, etc, and how to apply for each program.

• An excellent reputation with the LCBO’s Retail Team: Regional Director, District Managers, Store Managers, and Product Consultants.