Terra Firma Brands full
A multidisciplinary approach to product promotion is critical to the success of the products we represent. Our selective, carefully chosen portfolio allows us the necessary resources to dedicate to growing your brands.
• Marketing and promotion of products through in-store programs.
• Sales distribution and monitoring.
• Packaging regulations and pricing counsel.
• Retailer training on tasting and product
• Public relations activities and events.
• Contact with primary LCBO contacts (e.g., Category and/or Product Managers).
• Current knowledge of brands represented and being sold through the LCBO.
• The sales performance of each of our brands, including length of time in market and percentage sell-through by the end of the third month.
• A comprehensive understanding of how LCBO’s procures its products.